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From Practice

What we have learned.

Articles from real projects. No textbook theory, with numbers you can go and verify.

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AI & Automation

AI Automation in Marketing: What Actually Works and What’s Just Hype

AI in marketing: separating tools that genuinely deliver results from marketing buzzwords. Real examples from our own experience, no "AI solves everything" claims.

July 18, 20266 min read
Online Advertising

Google Ads vs. Meta Ads: Where Should Small and Medium-Sized Businesses Invest Their Budget?

Google Ads or Meta Ads? A practical decision framework based on your business model and customer intent. No vague "both are great" answers: just clear, real-world scenarios.

July 18, 20267 min read
AI & Automation

How AI Is Changing SEO: Optimizing for Google, ChatGPT, and Perplexity

AI-powered search is changing SEO, but not nearly as dramatically as clickbait headlines would have you believe. Here's what's actually changing and what you can start doing today.

July 18, 20267 min read
Web Development

How Much Does Website Development Cost in Slovakia in 2026? (Real Numbers)

How much does a website actually cost in 2026? We break down realistic price ranges by project type, uncover hidden costs, and explain the difference between Wix and a custom-built solution.

July 18, 20267 min read
Strategy

How to Choose a Digital Marketing Agency in Trenčín (And What to Watch Out For)

Choosing a digital marketing agency in Trenčín? Here's what to ask, which red flags to look for, and why a local partner often has the advantage.

July 18, 20267 min read
Online Advertising

How to Lower Your Google Ads CPC Without Sacrificing Results

Paying too much per click in Google Ads? Here's how to reduce your CPC through Quality Score, campaign structure, and negative keywords, instead of simply lowering your bids.

July 18, 20267 min read
Web Development

Lighthouse Score 100: What It Means for Your Business (and Why Most Agencies Ignore It)

What is Lighthouse Score, why does it directly affect your revenue and SEO, and why do most agencies and website builders overlook website performance?

July 18, 20266 min read
AI & Automation

n8n vs Zapier: Why We Chose n8n for Client Automations

n8n or Zapier? A practical comparison from the perspective of someone who has used both tools on real client projects. Pricing, limitations, and specific use cases.

July 18, 20267 min read
Web Development

Why We Move Clients from Wix to Next.js (and When It Does (Not) Make Sense)

Wix vs Next.js: when is a website builder enough, and when is it worth moving to a custom solution? We explain using the Adrilex example and our own experience.

July 18, 20267 min read
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