Neglected campaigns and a budget nobody could measure
Where they started
DOMAT is our longest standing client, a regional seller of flooring and doors in Trenčín and a distributor for more than 20 established brands. When they came to us they had a bad experience with a previous agency behind them. They had put 1 500 euros into a single campaign and it produced not one inquiry. They asked us to look at how their marketing and their Google advertising were actually running.
Our approach
The campaigns had been neglected for a long time. Someone logged into the account once every month or two and the money was going almost nowhere. We proposed a complete rebuild and a new strategy that, even including our fee and the ad spend, cost them less than they had been spending, but with real, measurable results. That is what turned into the partnership.
With DOMAT we do not only handle advertising. We prepared and launched a long term strategy across social media, advertising, SEO and their overall presence on the web.
From billboards to measurable online
The client had been putting serious money into billboards, advertising inside retail chains and spots at sporting events. It built awareness, but none of it could really be measured and they had no idea what was returning anything. We cut those activities back and moved the budget into online, where everything is measurable and can be steered on that basis over time.
In the meantime DOMAT took on distribution of San Marco, the Italian designer wall paints, as a natural extension, and gave it its own dedicated space in the showroom. We helped present that side of the business too. Beyond the advertising itself, we helped DOMAT build a consistent internal culture around looking after social media and creating content, which brings both conversions and strong organic reach.
Despite a volatile market and strong competition in the city and the region, DOMAT came through a difficult post covid period and is still thriving. The partnership remains close, and today it runs across all of their marketing.
For years we tried different agencies and it never clicked. With Marble it is not even comparable, for the first time it feels like someone genuinely looks after our marketing. Finally a partnership we have been happy with for the long haul.
SEO, the website and the e-shop
Both sites were already on WordPress, so we focused on what was genuinely missing. SEO was close to non existent, so we built it from the ground up, added a series of blog posts to build authority, and a backlink profile through supplier sites.
DOMAT also wanted to break through with an e-shop, which we connected to their ordering system and to the stock held by their suppliers, and we launched Google Merchant alongside it.
A year on year comparison of Facebook performance. Interactions, clicks, visits and follower count are all significantly up on last year.
The ad account compared across the period before we took it over and after it moved to Marble Digital.
Want a partnership like this?
We can do the same for your business.
Free consultation, no strings attached
We usually reply within 24 hours
